The story begins in Aruba, where founders Joe (a native of the island) and Tiffiny were vacationing and dreaming about something new they could bring to the dessert world. They wanted to create something that didn’t already exist. Something fresh, innovative, fun, and unforgettable.

Their vision was simple: craft a cold, creamy dessert experience that feels like a taste of the islands and keeps customers coming back for more. That idea became Aruba Freeze, where every serving is made fresh and designed to deliver a one-of-a-kind treat.